Factsheet: Principle 4 of the Sports for Nature Framework

Principle 4 of the Sports for Nature Framework emphasises the unique power of sport to raise awareness about nature and its essential role in sustaining life on Earth – and the future of sport itself. With its global reach and passionate audiences, sport has the ability to educate, inspire and mobilise action for nature.

This fact sheet offers practical guidance to help sports organisations communicate their sustainability and nature efforts in a clear, authentic and engaging way. It covers how to understand your key audiences, craft compelling messages and select the right channels to reach and motivate them.

It also outlines five practical tips for avoiding greenwashing when sharing your organisation’s sustainability goals, actions and achievements.

Explore the full fact sheet to learn how your organisation can strengthen its nature work through honest, impactful communication.