The Kenya Taekwondo Federation has launched the Taekwondo Turns Green Concept, an initiative that integrates environmental conservation with talent development. Through partnerships with sponsors and stakeholders, the Federation organises large-scale tree planting exercises at its events and championships, with the goal of planting 500,000 trees each year. The programme raises awareness of climate protection while engaging athletes, fans and local communities in preserving their environment.
Click here to read the full case study on the IUCN Panorama platform.
Topics
Communications and education
Nature restoration
Athlete engagement
Education
Off-site nature protection and restoration
Partnerships development
Land
Indoor sports
National federation